Private label products are now of key importance in retail, as they are exclusively distributed and they significantly increase variety and consumer choices for both the quality and economy markets. The income groups using private label products for the first time, and the categories of the products themselves, show that they are well received by consumers.
With the know-how and experience of our staff and associates, and putting quality and price first, Asteras Commercial SA aims to offer private label products from Greek producers and manufacturers, firstly to promote Greek products and secondly to help Greek production and the Greek food industry.
The Asteras Group's full range of private-label products meets every household need, and by keeping prices down and instituting ongoing quality controls, we ensure that customers make savings and that our products can compete with market leaders. Our private-label products come in practical and easy-to-use packs with attractive designs and distinctive colours, in the following categories: